Our Commitment to You
LodgeLink Inc. ("LodgeLink", "we", "us", and "our") understands the importance of your privacy. Our commitment is to maintain the confidentiality, security, and accuracy of your Personal Information in accordance with Canadian and U.S. privacy laws.

This Privacy Policy describes how LodgeLink collects, uses, and discloses Personal Information when you use our website, and to whom that information may be disclosed. It applies to all individuals and parties engaged in our business, including employees, contractors, consultants, and other service providers.

What is Personal Information?
Personal Information means any information, in any form, about an identifiable individual. This includes both factual and subjective information. It does not include business-related information such as a business title or business contact details when that information is used for business communication purposes.

What Personal Information Does LodgeLink Collect?

Cookies
LodgeLink uses cookies to collect and store information when you visit our website. A cookie is a small data file stored on your browser to track your visit. For example, cookies allow us to recognise returning users, remember preferences, and enable customised functionality.

This helps improve your experience by providing personalised content, responding more quickly to your needs, and enhancing overall usability. You can disable cookies through your browser settings at any time; however, doing so may limit website functionality.

Web Tracking Information
LodgeLink uses web tracking tools to maintain and improve our website. These tools generate reports on user demographics, traffic patterns, and other metrics. These reports do not identify individual users.

We may share aggregated reports with advertisers and partners for research purposes. Tools we may use include HubSpot, Google Analytics, and related advertising features such as:

Remarketing with Google Analytics
Google Display Network Impression Reporting
Google Analytics Demographics and Interest Reporting
Integrated services using advertising cookies and anonymous identifiers

You can opt out of Google’s use of cookies through your Google Ads settings. For more information, review Google’s privacy policies and Google Analytics documentation. You may also opt out of certain third-party tracking via the Network Advertising Initiative.

Surveys
From time to time, we may conduct surveys on our website. Participation is voluntary, and you can decline at any time. Survey data is used only to improve website experience and will not be shared in a way that identifies individuals.

Other Information
We may also collect information you provide through forms such as "Contact Us," job applications, hyperlinks, or other submission methods.

Why Do We Collect Personal Information?
We collect Personal Information as part of normal website operations to provide services and information you request.

This information may be used to:

Improve marketing and promotional efforts
Analyse website usage statistically
Improve and customise website content and layout
Tailor the experience to visitor needs

We may also use your email address, and in some cases your mailing address and phone number, to contact you for business-related purposes.

Use and Disclosure of Your Personal Information
LodgeLink may use Personal Information for business purposes including:

Verifying identity and eligibility for products and services
Responding to inquiries and requests
Analysing preferences to better serve users
Developing and improving products and services
Maintaining business relationships
Communicating events, promotions, and surveys
Personalising online content
Conducting research, analysis, and risk management
Operating and managing our business

We may also use Personal Information for recruitment and candidate assessment.

We do not sell, rent, or otherwise provide personally identifiable information to third parties.

Personal Information may be stored or processed outside of Canada and may be subject to foreign laws.

Consent
By using our website, you consent to the collection, use, and disclosure of your Personal Information as described in this Privacy Policy, unless otherwise required or permitted by law. We will collect Personal Information only with consent or as permitted by law.

Links to Third-Party Websites
Our website may contain links to third-party websites or services for your convenience. If you follow these links, you are subject to the privacy policies of those third parties.

LodgeLink is not responsible for how third-party websites collect, use, or disclose Personal Information. We recommend reviewing their privacy policies before providing any personal data.

Sign-Up for News Alerts or Communications
We may offer promotional communications or alerts that you can subscribe to. You can unsubscribe at any time.

Accessing and Updating Your Personal Information
You may request access to your Personal Information and update it at any time. To do so, contact us using the details below. We will respond within a reasonable timeframe.

How Do We Protect Your Personal Information?
We take reasonable steps to protect your Personal Information using appropriate safeguards against loss, misuse, unauthorised access, disclosure, or modification.

These safeguards include:

Internal privacy and security policies
Ongoing monitoring and audits

We retain Personal Information only as long as necessary or as required by law.

Please note that internet transmissions are not completely secure. While we take steps to protect your data, we cannot guarantee its security during transmission. You provide information at your own risk.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page so you remain informed about how your information is handled. Please check this page regularly for the latest version.

Questions or Concerns
If you have any questions or concerns about this Privacy Policy or your Personal Information, please contact us:

Email: legal@blackdiamondgroup.com
Phone: 403-206-4747
Mail: LodgeLink Inc.
Suite 1000, 440 - 2 Ave S.W.
Calgary, Alberta T2P 5E9

Last Updated: January 20, 2026